Transmeta's Crusoe


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Case Details:

Case Code : BSTA083
Case Length : 14 Pages
Period : 1999 - 2003
Organization : Transmeta
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Information Technology, Semiconductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Crusoe isn't just another processor. It's a whole new world.

- Transmeta1

Introduction

Transmeta, a publicly traded company located in Santa Clara, California, developed software-based microprocessors and other hardware and software technologies that enabled computers to combine long battery life with high performance.

Transmeta's family of Crusoe microprocessors was targeted at the notebook and Internet appliance segments of the mobile Internet computer market, as well as ultradense servers2 and a range of embedded applications. Transmeta had about 300 employees in the United States, Japan, and Taiwan. By the end of 2000, cashing in on the buzz it created in the market, Transmeta had made its hugely successful IPO.

The share price at one point of time hit $ 45. Crusoe held the promise of staging a revolution leading to lightweight computers without compromising processing power. But even four years after its launch, Crusoe had not posed any significant threat to Intel's mobile computing microprocessor Centrino, which seemed to be going from strength to strength...

Excerpts >>

1] www.transmeta.com

2] Ultradense servers are servers that will allow companies to cram vastly more computing horsepower into each rack of servers without taxing power supplies and air conditioning systems.

  

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